Home Improvement in Iowa

Home Improvement in Afton IA

The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

The real estate boom was followed by a home improvement boom in Afton IA. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

The home improvements that people in Afton IA take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

The home improvement shows just keep coming.

HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

The impact that HGTV has on home improvement can be measured in these statistics.

Furniture sales grew by 75%, between Between 1995-2005

Sales of home furnishings increased 97% in this same period.

These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

  • They shop more often
  • Visit more stores in Afton IA
  • Spend more than the typical shopper
  • The target demographic for the Do It Yourself Website is:
  • Homeowners
  • Ages 25-54
  • Incomes of $60,000
  • Internet access
  • Propensity for home improvement

The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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  • Home Improvement in Arion IA

    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Arion IA. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Arion IA take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Arion IA
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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  • Home Improvement in Belle Plaine IA

    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Belle Plaine IA. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Belle Plaine IA take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Belle Plaine IA
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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  • Home Improvement in Brighton IA

    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Brighton IA. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Brighton IA take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Brighton IA
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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  • Home Improvement in Cedar IA

    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Cedar IA. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Cedar IA take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Cedar IA
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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  • Home Improvement in Clive IA

    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Clive IA. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Clive IA take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Clive IA
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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  • Home Improvement in Cumming IA

    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Cumming IA. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Cumming IA take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Cumming IA
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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  • Home Improvement in Dexter IA

    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Dexter IA. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Dexter IA take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Dexter IA
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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  • Home Improvement in Elberon IA

    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Elberon IA. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Elberon IA take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Elberon IA
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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  • Home Improvement in Fenton IA

    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Fenton IA. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Fenton IA take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Fenton IA
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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