Home Improvement in Michigan

Home Improvement in Newberry MI

The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

The real estate boom was followed by a home improvement boom in Newberry MI. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

The home improvements that people in Newberry MI take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

The home improvement shows just keep coming.

HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

The impact that HGTV has on home improvement can be measured in these statistics.

Furniture sales grew by 75%, between Between 1995-2005

Sales of home furnishings increased 97% in this same period.

These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

  • They shop more often
  • Visit more stores in Newberry MI
  • Spend more than the typical shopper
  • The target demographic for the Do It Yourself Website is:
  • Homeowners
  • Ages 25-54
  • Incomes of $60,000
  • Internet access
  • Propensity for home improvement

The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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  • Home Improvement in Oshtemo MI

    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Oshtemo MI. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Oshtemo MI take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Oshtemo MI
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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  • Home Improvement in Pierson MI

    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Pierson MI. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Pierson MI take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Pierson MI
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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  • Home Improvement in Ray MI

    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Ray MI. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Ray MI take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Ray MI
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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  • Home Improvement in Rudyard MI

    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Rudyard MI. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Rudyard MI take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Rudyard MI
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Shelbyville MI. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Shelbyville MI take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Shelbyville MI
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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  • Home Improvement in Standish MI

    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Standish MI. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Standish MI take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Standish MI
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Turner MI. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Turner MI take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Turner MI
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Watersmeet MI. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Watersmeet MI take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Watersmeet MI
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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  • Home Improvement in Woodland MI

    The popularity of HGTV (Home & Garden Television) has created a thriving market in do-it-yourself home improvement and interior decorating. All sectors of the home improvement industry have benefited since HGTV started airing in 1975.

    The real estate boom was followed by a home improvement boom in Woodland MI. People would buy a old house and want to redecorate the house from floor to ceiling. People who had lived in their houses for a while wanted new kitchen cabinets. The home improvement shows were an impetus for a massive movement by homeowners to start a remodeling revolution

    The home improvements that people in Woodland MI take on include makeovers from the attic to the basement. They perform functional repairs like fixing a leaky roof, replacing windows, and adding more room to the house. Then there are the projects that are just for the beautification of the home like updating kitchen, remodeling a master bedroom.

    Some people use home improvement as a creative outlet. They paint and redesign just for the satisfaction of improving their living space. HGTV has been a large contributor to the home improvement revival.

    HGTV reaches 89 million households every week and over 800,000 nightly prime time viewers. The format of the show has been copied several times and spin offs like Trading Spaces, Extreme Makeovers. Viewers sit for hours watching “Design on a Dime” “Devine Design”, “Landscapers Challenge”.

    The home improvement shows just keep coming.

    HGTV provides instructions for thousands of home improvement projects. They provide video clips for everything from garden projects to constructing a bed. HGTV is the one-stop resource for finding anything you need for expert help with “doing it yourself” projects.

    HGTV makes home improvement look easy and fun. HGTV gives viewers new ideas and inspires the week end warrior to do some type of home improvement project. HGTV mission is “to provide ideas, information, and inspiration for decorating and home improvement”.

    The impact that HGTV has on home improvement can be measured in these statistics.

    Furniture sales grew by 75%, between Between 1995-2005

    Sales of home furnishings increased 97% in this same period.

    These items included soft goods as well, carpets, lamps, area rugs, linens, glassware

    People all over the country are decorating their homes to look like these superbly beautiful fantasy creations that they view on HGTV. If you are not a “do it yourselfer” you can just imagine the way your home might look when you go on tours of million dollar home all across the country. You see people who look like you making grand improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry because HGTV appeals to the age group of people who have the money to pay for major home improvement projects. The demographics of the typical HGTV is a female age 35-64 years old. Over 70% of HGTV viewers are females.
    That means that the female viewers are encouraging husband, fathers, brother to do the work so they can enjoy the benefits. The additional general consumer demographics for home improvement by female indicate:

    • They shop more often
    • Visit more stores in Woodland MI
    • Spend more than the typical shopper
    • The target demographic for the Do It Yourself Website is:
    • Homeowners
    • Ages 25-54
    • Incomes of $60,000
    • Internet access
    • Propensity for home improvement

    The home Improvement Research Institute studies show that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement.


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